Top 5 Fashion Games on iOS in South Africa Q1 2022

Throughout the first quarter of 2022, the top 5 fashion games on iOS in South Africa showcased varied performance trends in terms of weekly downloads, revenue, and active users. Here is an overview of how each app performed:

Project Makeover saw a fluctuating revenue trend, starting at around $6.8K in late December and ending the quarter at approximately $5.5K. Weekly downloads peaked at 1.6K in the week of January 31, while the weekly active users ranged from 10.2K to 13.7K, ending the quarter at 12.5K.

Covet Fashion: Dress Up Game experienced a varied revenue stream, starting at $1.9K and hitting a high of $2.4K in mid-February before dropping to around $879 by the end of March. Weekly downloads remained relatively low, ranging from 2 to 150 downloads, while weekly active users saw a decline from 716 to 386 over the quarter.

Pocket Styler: Fashion Stars had a steady yet declining revenue pattern, beginning at $1.3K and closing at around $459. Weekly downloads showed a notable increase towards the end of the quarter, peaking at 280 in the final week of March. The app's active user base remained stable, fluctuating between 1.4K and 1.9K.

Super Stylist Fashion Makeover demonstrated consistent weekly downloads, with numbers fluctuating between 580 and 794. Revenue trends were inconsistent, starting at $361 and peaking at $1K in early March. The app maintained a solid active user base, ending the quarter with 5.3K users.

Makeup Artist: Makeup Games saw a significant increase in revenue, starting at $22 and reaching $588 by the end of February, before slightly declining to $459 in late March. Weekly downloads also picked up towards the end of the quarter, peaking at 454. The app's active user base grew steadily, ending the quarter at 862.

These performance insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower's platform.